Google is making an aggressive push into commercial projects, and has been working with commercial companies to secure approvals for projects.
A new report from the research firm IDC shows that Google is now working with some of the most successful commercial developers in the industry to secure commercial project approvals, even as the search giant continues to be criticized for its lack of progress in helping developers.
The report found that Google has issued more than 2,500 commercial project approval requests since June 2014, and that about 60 percent of those requests have been approved.
IDC, however, cautions that Google’s efforts to secure business-to-business (B2B) approval are only the beginning.
The search giant needs to make good on its promise to help commercial developers get their projects off the ground.
For instance, the report shows that in October, Google launched a new B2B tool that allows developers to submit requests to Google to help them secure commercial projects.
Google will use the tool to determine which projects to fund and which to reject, and it also will use its resources to support B2C projects that require a broader range of funding and to improve its process for finding commercial projects with more than 100,000 users.
“The fact that Google was able to get its projects approved, even if they were not the biggest ones, is a sign that it is working on getting those projects funded and running them,” IDC Senior Director of Enterprise Services Alex Blumberg said in a statement.
“We’re looking forward to more progress in the future, and we are also committed to building partnerships that enable developers to get the most out of their existing projects.”
IDC also notes that Google continues to issue projects with low user engagement numbers, even though the number of requests received have more than doubled since June.
Google, however and the Google+ community, have long complained that Google+ users don’t see the benefits of the service, and have been demanding changes to the platform.
The company has also recently started a new program to make its search results more useful to users, including showing suggestions for businesses that use Google products.
Google’s new initiative to improve the experience for commercial projects comes as the company is in the middle of a major shift to commercialization.
In October, the search company announced a new focus on B2Bs, which includes projects that are focused on connecting people with services that have a significant impact on their lives.
Google is trying to shift its focus to the B2D space, where it believes the majority of people don’t want to be connected to companies that don’t help them get more done.
Google+ is a place where people can share information about their needs and wants and see other people’s projects that could be built into Google products, Blum, who works on the Google+.
B2Bs are often people who are in different locations and different industries, so the service could benefit people in those communities, and Google has made efforts to connect B2Ds with companies that can help them build out their businesses.
The Google+ team has also been helping to find ways for developers to build B2Cs in the past year, as well as offering help in developing the business plans for the company.
“This is the first time Google has done a B2 campaign, so this is a really big deal,” Blum said.